The real-life international (marketing) communication case is the central element of the minor.
While working on the project, we will offer you a wide range of lectures, seminars and workshops. The project is supported by different courses focusing on intercultural management, global marketing & branding, personal & professional development as a global citizen and international playground. (see following trailing sheets).
Description of content (approx. 250 words)
-The student applies (marketing) communication theories, project management and design thinking to solve an international real-life case
-The student comes up with a well-founded written proposal/advise/solution, tested and evaluated with peers, for this specific case and presents the solution in a persuasive and creative manner during an oral presentation.
-The student delivers, in an appropriate manner, an effective contribution to the design challenge team and to their respective client by a collection of proof and a in depth reflection on methodical peer feedback.
To access the minor Intercultural and International Communications, students must be able to read, write and communicate in English without major difficulties (B2,C1).
There might be additional costs for fieldtrips or visit to the client(s).